Sneaker Startup GOAT raises $25 Million

Founded in 2015 the mobile sneaker marketplace GOAT is capitalizing on the love for fly kicks (sneakers). The company recently raised $25 million in a funding round led by VC firm Accel Partners. Here’s the lowdown on the company.

What Do They Do?

GOAT is a mobile-based sneaker resale marketplace. The company acts as a middleman between buyer and seller and provides the service of verifying the authenticity of the goods.  They hold the funds in escrow until the product is verified. All the while GOAT takes a cut for their efforts. It’s a win win for all parties involved. Makes ya say dang why couldn’t I think of that.

Product/Market Fit?

Membership has reached 1.5 million customers with an average order per transaction of $330 according to TechCrunch. Yep, looks like the product is fitting with the market quite well.

Total Funds Raised

To date the company has raised a total of $37.6 million.

What Do They Plan To Do With All Of This Dough?

GOAT plans to use the new funding to fuel its growth by hiring new engineering, operations, product and marketing specialists. It will also invest in new facilities to bolster its operations and logistics.

Who’s the Chief?

Eddy Lu is the co-founder and CEO of GOAT

 

GOAT Verification

Goat Employee inspecting the product above.

 

Martel