Ice Cube Launches New 3 on 3 Basketball League for ex-NBA Ballers. Will you be Tuning In?

Ice Cube has announced he will be launching a traveling basketball league for retired NBA players, called the Big 3 league. It’s set to launch this summer after the NBA playoffs. Former Heat player and deputy director of the National Basketball Players Association, Roger Mason Jr. will be joining Cube and his business partner Jeff Kwatinetz to help run the league.

Cube tells The Vertical:

“I thought of this concept as a fan who got sick of seeing his heroes retire and not play anymore. A lot of these guys can still play once they retire – just not the back-to-backs or four games in five nights. I started to look at three-on-three basketball and wondered, ‘Why isn’t this played on a pro level?’ It’s the most normal form of basketball. And from there it was like, ‘Yo, why don’t we make this happen?’

So far ex-ballers  Jermaine O’Neal, Kenyon Martin, Rashard Lewis and Jason Williams have signed on to play in the league and Gary Payton will be a coach.

Smooth move Cube! This could be something “bigly.” It fills that void when there’s nothing much going on between the NBA finals and the start of the NFL football season. Will the Big 3 League prove to just be a passing novelty or something more permanent? Either way you gotta admire Cube’s audacity for taking a “shot!” They say you miss 100% of the shots you don’t take.

Kudos Cube! Will you guys and gals be tuning in? Hit me on the Gram.