YouTube has hired Lyor Cohen as their first “Global Head of Music”.
When you think about it, the tech companies are becoming the new record labels, sooo this makes perfect sense. I mean Jay Z’s Tidal exclusively distributed Kanye’s “Life of Pablo” for a while. Apple has an association with Dr. Dre, cutting exclusive deals with top artist like Drake and now, Youtube has hired music industry giant Lyor Cohen. I see where we’re going with this.
Not familiar with the name Lyor Cohen? Well certainly you’re familiar with some of his work. In the 90’s he was the president of Def Jam. Under his regime Kanye West, Ludacris & DMX were signed. Lyor was also instrumental launching the careers of Mariah Carey, Nickelback and Sum 41.
In the 2000’s he ran “Warner Music Group”, where he was the first major record label to sign a licensing agreement with YouTube.
In 2013 Lyor founded “300 Entertainment” a quasi-record label/marketing comp/distribution company. Fetty Wap and Young Thug are some of their signature artist.
It will be interesting to see if Lyor can leverage the seemingly infinite resources of Google/YouTube to transform the industry. Will he succeed or fall flat? Get your popcorn ready.
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